After the Berlin
International Film Festival re-located from the Zoo Palast, a historic cinema
in the heart of West Berlin, to the former site of the Berlin Wall on Potsdamer
Platz in 2000, Berlinale regulars spent years griping that things would never be
the same again.
And each November,
when the industry made its annual trek to the grand salles of the Fiera, or the
Milan Convention Center, for the MIFED film market there were ever-louder
complaints about the location that served to finally kill off the event.
Or consider as
recently as last year when word broke that the American Film Market was
abandoning its long-term digs at the Loews Santa Monica Beach Hotel for
Downtown Los Angeles, resulting in an uproar which ultimately stopped the
plans.
From the still-talked-about
re-location of the original Palais in Cannes from one end of the Croisette to
the other in 1982, to the welcome introduction of the TIFF Bell Lightbox,
designed by the world-renowned architects KPMB to be the new hub of the Toronto
International Film Festival more recently, venues for film-business types have
always played big in the minds of industry executives.
But now in Amsterdam
the state-of the art EYE film center, with its eye-catching architecture
resembling a sleek, luxurious yacht perched on the edge of the river bank, has
served to redefine the entire city, drawing people to the long-abandoned left
bank of the historic river IJ and prompting a renewed sense of interest in the
Dutch capital.
Consider Lonely
Planet, the popular independent traveler’s guide-book series which has just
named Amsterdam the second best city in the world to visit in 2013 and the
number one European city to see next year, putting the EYE front and center.
Since opening in
April, the building has attracted 250,000 paying visitors to the complex, which
includes theaters and a film museum, and also serves as the new industry
headquarters for a number of Dutch film institutes which were combined and
renamed in honor of the new site.
Holland Film, the
Dutch national film promotion agency, the Netherlands Filmmuseum, the
Dutch Institute for Film Education, and the Filmbank have all since merged to
become the EYE Film Institute Netherlands. Dutch industry veterans, such
as Claudia Landsberger, head of EYE International, and Sandra den Hamer, EYE's
director now call the building home.
Designed by the Vienna
office of Delugan Meissl Associated Architects, the EYE includes four
auditoriums and exhibition rooms. The basement includes a museum shop and
a cafe with a terrace which offers views over the water and has become a magnet
for locals and tourists alike.
Until recently, local
residents of the Dutch capital would rarely venture behind the main train
station. Boats leave from behind the station for the EYE which is situated in
Overhoeks in an area which was also long considered out of bounds. The EYE has
begun to change all of that and is now a popular destination.
Interest in the left
bank has continued to spread. Other revamped destinations along the left side of
the river include several old shipping yards which have been re-developed with
funky architecture and new entertainment venues, serving to expand the city
beyond its historic hub of canals and quaint houses.
A few minutes further
by boat from EYE is the NDSM Wharf, an industrial playground for artists which
has recently attracted big businesses, including MTV.
Now this vast open
space contains hip cafes such as the Noorderlicht which is made out of
corrugated plastic, a three-story shipping office which has been turned into an
open-plan restaurant, De Banderij, a vast shipbuilding shed containing a
skateboard park and 250 artists studios, random pieces of art scattered around
the area and abandoned ships turned into tourist hang-outs, such as the Trinity
House Light Vessel which is used for functions.
The left bank of the
river and its industrial modern style is a far cry from the historic center of
Amsterdam, where old brick houses with charmingly irregular facades line the
beautiful canals. Boats slip under bridges. Cyclists wind through the cobbled
streets and tourists sip coffee at old-world cafes.
Other new attractions
include several museums re-opening including the Stedelijk Museum, which
re-opened in Sept. 2012. The refurbished Rijksmuseum which has been closed for
nine years and is one of the most important museums in The Netherlands, and the
Van Gogh Museum will both re-open in 2013.
Report by Liza Foreman
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