Ground Zero held their second RTW Show during Paris Fashion Week today.
The label was founded by brothers Eri and Philip Chu. The young designers began their journey in London, experimenting between Graphics and Fashion. Their signature paradox plays with prints and silhouettes, transforming concepts into visually aesthetic garments.
Today's AW13 Collection is the evolution of women and machinery, where femininity is challenged by the manifest existence of technology. Regiments of futurism give this collection strong characteristics and modern elegance, consisting new applications of neoprene, cashmere and leather, protecting the body from its transitional surroundings.
Enriched by the classic fabrics vary from delicate silks, chiffon and organza, in contrary to harmonize the contours of lineation. Timeless details can be found in the balance of simplicity, within the form and structures complementing the androgynous prints.
AW13 was described as the reconnaissance of "Ground zero's Galaxy, a vision quest to conquer light-year in the present day.
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